The details are details. They make the product. The connections, the connections, the connections. It will, in the end, be these details that give the product its life. Charles Eames Today's session was largely a debrief on Bill's experience having a booth at Photo Independent (PI). As most of you know PI was a stand-alone event since Paris Photo decided to cancel its event this year. Generally they are right across the street from one another. Below are some key take aways... independent photography shows (like PI) draw photographers gallery photography shows (like Paris Photo) draw clients/collectors non-photographers / lookers tend to want to look FAST and go on not like museums where expectations are to stop-look-think Branding is important “art of city wall” vs “Bill WIshner / Visual Hunter” pricing on pictures vs pricelist / gallery = pricelist v art show = price on pictures need to know price point of audience purchase at art shows people want little things they can walk away with need rapid check out procedure eg square must be able to take credit cards my pictures… not traditional subject even for walls had to explain dibond mounting primary feeling is that they were Photoshop’d into final image events of show pre-press and advertising for event important lectures off stage draw crowds away during main times of day Following this we briefly discussed two essays by Teju Cole...educator and writer for NYT All too Perfect Picture / Teju Cole http://nyti.ms/230ZVvs An essay exploring the work of Steve McCurry in his India series vs the Indian photographer named Singh (last name)...the reality of Singh's work vs the fantasy of McCurry's The Digital Afterlife of Lost Family Photos / Teju Cole http://nyti.ms/1NOO5fe An essay exploring lost family pictures that when found are "published" on line with the intent of identifying those in the pictures and the ethical issues involved. Cole contrasts this with his own experience of finding old pictures but being unwilling to expose those pictured to an unwanted and unwitting exposure. Paul provided his expertise in discussing the longevity of pictures considering the new inks and papers. The current level of longevity as espoused by Wilhelm is below Rene showed an iPhone picture taken while flying home recently...and showed some pictures from Diane Arbus published in the current New Yorker. And so concluded our f8 session today
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